Events
Meetings on specific marketing questions, online conversations with international experts and the annual Never Mind The Bollocks conference.
Public seminars
In-person meetings. One topic, expert input and time for questions and discussion.
International guests online
Online meetings with marketing experts from around the world who are worth listening to.
Never Mind The Bollocks
The association’s annual conference, with a strong programme.
Upcoming
- Offline
Does brand purpose work?
Have marketers turned into activists? Have they lost interest in selling their products and want to change society or save the world instead? Does it work, or does it need to change?
In preparation
CFO vs. CMO
Why don’t CFOs understand marketers? What do marketers need to change for the CFO and CEO to approve their budget? How do you defend brand investment in a small company, and how in a corporation?
A discussion with CFOs of a startup and a large company.
Discounts don’t help brands grow. Or do they?
Marketing theory says that discounts mainly affect profit rather than brand growth. We will explain why. And we will look at a specific case where discounts can drive growth.
Keynote speaker: Martin Mrva, founder of Perperuna, former CMO of Dedoles and Rouvy.
Past
Here you will find an overview of past events.